Turbine 🛒

A behind the scenes look at your favorite products

Setting the Scene

  • Today’s shopper has countless destinations to purchase their favorite products, including in-store, a company’s website, Amazon, and social media. 🛍

  • But what happens behind the scenes after an order is placed?

  • It turns out that the ease of shopping across multiple channels isn’t so easy to track on the backend.

  • Companies must keep track of sales across every platform, which results in fragmented data, spreadsheet overload, and hours of manual labor. ⏳

  • This week’s company offers a platform that helps retail and e-commerce businesses manage their sales and operations in one place. 

Turbine Wordmark

In a Sentence

Turbine is a platform that enables multi-channel retail and e-commerce businesses to centralize their workflows.

  • Multi-Channel: Companies selling on Shopify, Amazon, and more.

  • Workflows: Aggregates data across sales channels, accounting, inventory, forecasting, and supply chain workflows.

Bulleted version: Turbine is like an air traffic control tower, centralizing and coordinating supply management so that no part of an e-commerce business needs to fly blindly. ✈️

The Basics

  • Industry: Supply chain, retail, data, e-commerce

  • Headquarters: Remote

  • Year founded: 2022

  • Employee count: 5

  • Investors: Not publicly disclosed

  • Amount raised: Not publicly disclosed

  • Currently raising: Seed round

  • Business model: B2B SaaS

  • Early traction: $1m of orders moving through the platform per day, customers include Thursday Boots, Tomorrow Farms, and Stix

Turbine Product Image
IN PARTNERSHIP WITH
Masterworks Logo
  • Investors earn 325% annualized return here (really)

  • While the ultra-rich have been banking off this under-the-radar asset for centuries, a group of everyday investors just used it to rake in a whopping 325% annualized gain.

  • The asset was a sculpture offered by the fractional art investment platform Masterworks. After just 36 days, investors were able to profit for a 15.4% net gain, a triple-digit return on an annualized basis.

  • While it’s not common for Masterworks to get a profitable exit that fast, every one of Masterworks’ 13 exits has returned a profit to investors, totaling more than $45 million in sales.

  • Bulletpitch readers can use this exclusive link to skip the waitlist.

See important disclosures at masterworks.com/cd

Due Diligence

WHAT WE LIKE
  • 📈The future of e-commerce: As the retail landscape has evolved, Amazon accounts for 37% of e-commerce sales and nearly one-third of US consumers shop on social media, compelling businesses to adopt a multi-channel strategy.

  • ✅ All-in-one: Turbine addresses pain points in the sizable supply chain management market by centralizing multiple retail channels and providing real-time data across operations for every type of end user.

  • 🔢 Countless applications: The platform serves a broad range of customers, from an enterprise shoe company to an influencer managing inventory across their website and social media shop.

POTENTIAL RISKS
  • ⚙️ Nice or need? Retail and e-commerce businesses use numerous tools to manage their operations, and while Turbine helps streamline operations, potential customers may be hesitant to add another platform to their suite of tools.

  • 🤔 Integration complexity: Turbine must work with each customer to integrate their various sales channels and operational software, which requires ample resources and leads to longer onboarding times.

    • The company also relies on e-commerce partnerships, where changes in terms, API access, or rules could cause disruptions.

  • 🏁 Competition: Turbine must stand out among established enterprise resourcing planning platforms (ERPs) and new entrants competing to be the go-to solution for centralizing e-commerce operations.

Cartoon by JRP

Founder Profile

To request an introduction to the founder, respond to this email.

Comps

Why Turbine: By enabling e-commerce businesses to manage multi-channel operations, appealing to a broad end consumer, and rapidly adding features to continue to improve the multi-channel experience, Turbine is building a solution that blows us away. 💨

📌 Bulletin Board

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*This is sponsored content.

🗳 Cast Your Vote

What do you think of Turbine?

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Last Week Today

  • The results are in: Subscribers voted slightly in favor of SweatPals, a social fitness platform with tools to discover and manage fitness communities.

  • Subscriber feedback: Fitness opportunities are “activities that people would be willing to download another app for.”

SweatPals Poll

✍️ Written by Brett and Sam