Symphony 🎵

Setting the Scene

• In the next decade there will be half a billion artists, creators, and brands competing for attention on social platforms to grow and monetize their audience.

• Current marketing tools aren't built for today’s multi-platform online businesses and creators due to:

  • A lack of integration across various social and digital channels that leads to fragmented marketing data.

  • The complex nature to execute campaigns, leaving creators and businesses frustrated navigating marketing on their own.

• This week’s company provides an all-in-one solution that tracks marketing efforts and automates campaigns for artists, brands, and creators.

In a Sentence

Symphony is an all-in-one platform designed for users to track marketing efforts across various channels and grow their businesses.

• Users: The company currently targets musicians and plans to expand to serve creators, newsletter authors, podcasters, startups, and e-commerce platforms.

• Track: The platform provides a unified dashboard for tracking marketing performance and analytics across social channels.

• Grow: Symphony enhances sales with integrated marketing tools and AI-enhanced ad campaigns, alongside custom landing pages designed for conversion.

The Basics

• Industry: B2C & B2C SaaS, Creator Economy, Digital Marketing

• Headquarters: New York City & Los Angeles

• Year founded: Founded in 2022 and began monetizing in 2023

• Employee count: 4

• Investors: 21 Savage, GoldHouse Ventures, Spice Capital, Ethiopia Habtemariam, LVRN, Guin, 24kGoldn 

• Amount raised: $785k

• Currently raising: Pre-seed extension due to explosive growth and gearing up for a seed round in H2 of 2024

• Business model: $20 subscription with a future model offering an enterprise plan and taking a percentage of marketing spend

• Early traction: $1m GMV processed, 30% MoM revenue growth, $302k ARR, 30k users and 1.3k paid users, partnerships with UnitedMasters, CDBaby, and SoundCloud

  • Plus, used by prominent artists like 21 Savage, BTS, and Summer Walker

IN PARTNERSHIP WITH

• Are you thinking about launching a company? Looking for a co-founder? Trying to secure pre-seed funding?

• Antler US runs an 8 week, in-person residency for entrepreneurs launching startups from scratch. Applications are open for Antler’s Spring ‘24 Residency, kicking off on April 2nd in 3 locations: Austin, Boulder, and New York City.

• Founders can pitch for up to $500k in pre-seed funding in just 8 weeks, receive hands-on support from the Antler team, and are surrounded by a community of talented founders in each batch.

• What are they looking for in founders? Hunger, tenacity, and a drive to build products and companies that are solving the world’s most pressing challenges. Register for one of their weekly AMAs to learn more or if you’re ready to go:

  Apply Here

Due Diligence

WHAT WE LIKE

• 🌎 Market: As half a billion creators aim to target 4.2 billion social media users over the next decade, Symphony's integrated marketing platform becomes crucial for those aiming to stand out and monetize.

  • This is especially prevalent as social media marketing continues to develop as a pay-to-play model.

• ✔️ Simplifying marketing: Symphony aims to make marketing accessible for creators, which is especially beneficial for artists who may find the business landscape complex and distracting from creative processes.

• 📊 Comprehensive analytics: Symphony provides unparalleled insights by aggregating data across platforms, offering creators and businesses a deep dive into their audience's behavior and campaign performance, a crucial edge in today's fragmented digital ecosystem.

POTENTIAL RISKS

• 🏁 Competition: While Symphony is differentiated with its all-encompassing platform, navigating a crowded digital marketing space with established players remains a challenge.

• 📢 Market adoption: Convincing users accustomed to specialized tools to switch to an all-in-one platform may require significant marketing and user education efforts.

• ↔️ Expansion versatility: As Symphony broadens its reach beyond the music industry to creators and e-commerce, aligning product capabilities with diverse markets will be essential for capturing a larger segment of the digital marketing sphere.

Founder Profile

• Megh Vakharia, CEO: Previously founded Integral Studio, a marketing agency working with clients like SZA, Kyler Murray, and Burna Boy.

• Chuka Chase, CBO: Co-founded Integral Studio, led creative direction for Mac Miller + Childish Gambino, and also worked at Techstars.

Comps

• Otis: Backed by Intuit Prosperity Accelerator, Gaingels, Google for Startups Black Founders Fund, and others.

• Un:hurd: Backed by Best Nights VC and other angels.

• Laylo: Backed by Y Combinator, Sony Music, Moment Ventures, Third Prime and others.

• Komi: Backed by Antler, Sony Music, Live Nation, RTP Global, and more.

Events Board

The event: Attendees will walk through a carnival with games and immersive experiences with a startup twist. Each booth or activation will be run by an early stage founder who will be incorporating an element of their company into the live experience. There will be cotton candy, popcorn, beverages, and great networking.

Founders, funders, and those in the tech or the startup world are encouraged to join. We already have 100s of signups so SPOTS ARE LIMITED!

Sponsors: A huge shoutout to our incredible sponsors for not only making this event possible, but being partners to the entire Bulletpitch community. Thank you: Fidelity Shoobx, Deel, Parker, Arc, Signet, and the Z List.

🗳 Cast Your Vote

Last Week Today

• The results are in: Automatica, an AI-powered platform enhancing B2B lead generation by automating outreach, had a split opinion amongst subscribers.

• Subscriber feedback: “While Automatica’s early traction is a positive sign, the platform may have too many competitors and not enough differentiation.”

✍️ Written by Brett 

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