Superfy 🔎

setting the scene

• you travel to an unfamiliar country for the holiday break 🛬

• after a long day of layovers and flight delays, you arrive at your hotel and realize you misplaced the handwritten list of recommendations from your friend 🤬

• you scour the internet for the must-do’s in the area, but the thousands of blog posts and dated Google photos leave you overwhelmed 🤷🏾‍♀️

• if only you could receive instant answers on how to spend your vacation 🧞‍♂️

• this week's company disrupts the way we access information by connecting relevant users in a chat

in a sentence

Superfy is a social platform that allows users to ask questions and receive answers from real people in seconds   

• answers: a patented matching algorithm sends a question to relevant users based on age, location, topic, timezone, and other variables

• real people: once a user answers a question, Superfy introduces the two users and initiates a private chat

bulleted version: Superfy combines Google search with advice from a friend; search a question and instantly reach users with an answer 🔎

the basics

• industries: social media, messaging, search, mobile app

• headquarters: Tel Aviv, Israel 🧆

• year founded: 2016

• company size: <15 employees 💼

• investors & grants: friends and family, Israeli Innovation Authority

• amount raised: $3.4m; currently raising post-seed round

• business model: advertising, in-app purchases

due diligence

what we like

• ⚡️gen z understanding: Superfy caters to a new era of social media that features online communities, typing over talking, and information discovery

• 👀 high engagement: with a 30.5% 8-week retention rate and 85% of users answering others' questions, Superfy's app is sticky and addicting

• 💰 superb markets: Superfy plays in the growing social media, recommendation engines, and live chat markets

potential risks

• 👮🏽 monitoring users: the company must ensure appropriate behavior and relevant answers in private chats to keep users safe and engaged

• 🎨 design: does Superfy's user interface meet gen z's design demands?

• ⛔️ misinformation: how does the app plan to avoid the growing problems of fake news and misinformation as it scales?

founder profiles

• Michal Tamir (prev. @ Shimeba, Treato)

• Gil Schoenberg (prev. @ Treato, Wix)

comps

• Yelp

• Reddit

• Facebook Groups

• Yubo

• Amino 

why Superfy: with 9m monthly messages, $1 cac, and 85k daily active users on the platform for 20 minutes each day, Superfy's key performance indicators are superior