Superfy 🔎

you travel to an unfamiliar country for the holiday break 🛬

after a long day of layovers and flight delays, you arrive at your hotel and realize you misplaced the handwritten list of recommendations from your friend 🤬

you scour the internet for the must-do’s in the area, but the thousands of blog posts and dated Google photos leave you overwhelmed 🤷🏾‍♀️

if only you could receive instant answers on how to spend your vacation 🧞‍♂️

this week's company disrupts the way we access information by connecting relevant users in a chat

answers: a patented matching algorithm sends a question to relevant users based on age, location, topic, timezone, and other variables

real people: once a user answers a question, Superfy introduces the two users and initiates a private chat

industries: social media, messaging, search, mobile app

headquarters: Tel Aviv, Israel 🧆

year founded: 2016

company size: <15 employees 💼

investors & grants: friends and family, Israeli Innovation Authority

amount raised: $3.4m; currently raising post-seed round

business model: advertising, in-app purchases

⚡️gen z understanding: Superfy caters to a new era of social media that features online communities, typing over talking, and information discovery

👀 high engagement: with a 30.5% 8-week retention rate and 85% of users answering others' questions, Superfy's app is sticky and addicting

💰 superb markets: Superfy plays in the growing social media, recommendation engines, and live chat markets

👮🏽 monitoring users: the company must ensure appropriate behavior and relevant answers in private chats to keep users safe and engaged

🎨 design: does Superfy's user interface meet gen z's design demands?

⛔️ misinformation: how does the app plan to avoid the growing problems of fake news and misinformation as it scales?

Michal Tamir (prev. @ Shimeba, Treato)

Gil Schoenberg (prev. @ Treato, Wix)

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