setting the scene
- you travel to an unfamiliar country for the holiday break 🛬 
- after a long day of layovers and flight delays, you arrive at your hotel and realize you misplaced the handwritten list of recommendations from your friend 🤬 
- you scour the internet for the must-do’s in the area, but the thousands of blog posts and dated Google photos leave you overwhelmed 🤷🏾♀️ 
- if only you could receive instant answers on how to spend your vacation 🧞♂️ 
- this week's company disrupts the way we access information by connecting relevant users in a chat 
in a sentence
Superfy is a social platform that allows users to ask questions and receive answers from real people in seconds
- answers: a patented matching algorithm sends a question to relevant users based on age, location, topic, timezone, and other variables 
- real people: once a user answers a question, Superfy introduces the two users and initiates a private chat 
bulleted version: Superfy combines Google search with advice from a friend; search a question and instantly reach users with an answer 🔎
the basics
- industries: social media, messaging, search, mobile app 
- headquarters: Tel Aviv, Israel 🧆 
- year founded: 2016 
- company size: <15 employees 💼 
- investors & grants: friends and family, Israeli Innovation Authority 
- amount raised: $3.4m; currently raising post-seed round 
- business model: advertising, in-app purchases 

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due diligence
what we like
- ⚡️gen z understanding: Superfy caters to a new era of social media that features online communities, typing over talking, and information discovery 
- 👀 high engagement: with a 30.5% 8-week retention rate and 85% of users answering others' questions, Superfy's app is sticky and addicting 
potential risks
- 👮🏽 monitoring users: the company must ensure appropriate behavior and relevant answers in private chats to keep users safe and engaged 
- ⛔️ misinformation: how does the app plan to avoid the growing problems of fake news and misinformation as it scales? 

weekly cartoon
founder profiles
- Michal Tamir (prev. @ Shimeba, Treato) 
- Gil Schoenberg (prev. @ Treato, Wix) 
comps
why Superfy: with 9m monthly messages, $1 cac, and 85k daily active users on the platform for 20 minutes each day, Superfy's key performance indicators are superior

