Phyll 🚧

Opening Remarks

This week, I’ve been thinking about what makes venture different from most industries.

Unlike most markets where firms fight over the same customers, venture often takes multiple funds working together to fill out a deal. That collaboration is why relationships, not just capital, end up being the real edge in the industry.

I’ll be diving deeper into this in an upcoming LinkedIn post (follow me to catch it). Now onto this week’s feature:

Bulletpitch’s publication covers the hottest early-stage startup before being picked up by larger media outlets. If that’s you, apply here.

Setting the Scene

• Potholes, rusting hydrants, and cracked sidewalks often go unnoticed until they cause costly disruptions, dangerous accidents, or insurance claims.

• Meanwhile, billions of hours of video are captured every week by dash

• cams, CCTV, and drones, yet this data remains untapped as a source of real-time infrastructure intelligence.

• This week’s company turns everyday footage into a live, searchable 3D map of infrastructure, giving cities, communities, and organizations the visibility they need to monitor conditions and prevent failures.

In a Sentence

Phyll is a real-time AI platform that transforms footage from dash cams, CCTVs, and drones into a searchable 3D map, giving cities, organizations, and insurers visibility into their infrastructure.

• Real-time AI: Detects, classifies, and tracks infrastructure assets while assessing condition and risk in real time.

• Footage: Leverages pre-existing video streams, turning passive footage into active intelligence.

• Visibility: Organizes data into a natural language searchable view of infrastructure health to prevent failures and plan proactively.

The Basics

• Industry: Infrastructure

• Headquarters: Philadelphia, PA

• Year Founded: 2025

• Employee Count: 3

• Business Model: B2B/B2G SaaS; recurring per-asset and per-mile licensing, with video processed at <$0.001 per asset

• Early Traction: Paid pilots in Austin and London, active micropilot in Philadelphia, $1.25M qualified pipeline

Sponsored Content*

IN PARTNERSHIP WITH

• Fidelity Private Shares cap table platform is the all-in-one tool that will help founders prepare for their next round of funding.

• This platform gives founders access to seed stage capital, equity scenario modeling, and premier support to generate, execute & store legal documents.

• To get a sense of how the product works you can download a FREE Cap Table template (w/ excel formulas included) to help you understand how your ownership with SAFEs, options, and early dilution tracks over multiple rounds.

Weekly Feature Continued

Due Diligence

WHAT WE LIKE

• Market Opportunity: Governments, insurers, and utilities spend billions fixing infrastructure failures, but little on preventing them; Phyll shifts the spend toward proactive monitoring and smarter planning.

• Data Monetization: By enabling drivers and communities to monetize existing dash cam, CCTV, and drone footage, Phyll taps into pre-existing streams rather than relying on expensive new hardware deployments.

• Network Flywheel: Each mile of captured footage makes the system smarter: drivers, drones, and cameras feed into a self-reinforcing loop of accuracy, coverage, and adoption.

POTENTIAL RISKS

• Operational Adoption: City and utility procurement cycles are notoriously slow, which could delay scaling even with strong technical performance.

• Data Variability: Footage quality from dash

• cams, CCTVs, and drones may vary widely, creating challenges in standardizing outputs and ensuring accuracy.

• Coverage Gaps: Less popular areas or lightly traveled routes may generate limited footage, making it harder to deliver consistent monitoring across entire regions.

Founder Profile

• Ethan Berg, CEO: Background in 3D spatial computing, previously founded a company to make immersive tech accessible.

Comps

• Cyvl: Hardware that attaches to cars to focus predominantly on road repair.

• Blyncsy: Produces 2D snapshots of road-level detections (potholes, paint, signage) using dash cams and Google Street View; mostly used for DOT compliance.

• Blackshark.ai: Satellite-first mapping at global scale, but not optimized for detailed ground-level infrastructure monitoring.

Event Board

• Bulletpitch San Francisco Dinner: We’re headed to SF in early Oct to host a dinner for top founders. Sign up HERE.

• Bulletpitch Los Angeles Dinner: We’re headed to LA in mid-October to host a dinner for top founders and funders. Sign up HERE.

Cast Your Vote

Last Week Today

• The Results Are In: Cerebro Sports, a company building basketball’s global database, had a split vote in last week’s poll.

• Subscriber Feedback: “Stats are helpful, but qualities like leadership and chemistry don’t always show up in the numbers, which limits how much coaches can rely on the platform.”