Overplay 🎮

the next level of gaming

April 04, 2023

setting the scene

  • new technologies have disrupted industries to make content creation more accessible ⬇️

    • writing: blogs, newsletters, and social platforms allow anyone to be a journalist 💬

    • music: streaming services enable independent artists to distribute their music and bypass a record label 🎧

    • video: YouTube and TikTok allow creators to reach audiences without TV networks and movie studios 📺

  • until now, the gaming industry has been dominated by well-funded gaming studios and required creators to have deep technicals skills

  • this week’s company democratizes gaming by allowing users to easily create and discover games while rethinking how creators and brands interact with their audiences

in a sentence

Overplay is a mobile gaming platform that enables users to create, share, and play games from personal videos

  • create: record or upload a video and add gaming features through a no-code editor (demo here)

  • share: post games to a feed

  • play: explore games created by other users

bulleted version: similar to how TikTok enables users to create, share, and discover video content, Overplay allows users to design, play, and discover video games 👾

the basics

sponsored by

  • The tech scene in Southeast Asia is booming, so it’s important to stay in the know.

  • BackScoop is a daily newsletter that helps you stay on top of all news in the Southeast Asian startup scene.

  • The newsletter is fun, easy to digest, and tells you all you need in 5 minutes.

  • Subscribe for free and join thousands of leading founders, investors, and operators already reading BackScoop every morning.

due diligence

what we like

  • 📈 market positioning: video games are the largest category in the entertainment industry, and mobile gaming generates 60% of total video gaming revenue

  • 👆 interactive marketing: Overplay helps brands and content creators engage their audiences through interactive content

    • the company has attracted marketing teams from sports leagues, film studios, streaming networks, music labels, and consumer brands

  • 🔄 retention: Overplay will keep users coming back through gamified content, an addictive TikTok-like feed, and sticky mobile games

potential risks

  • 🏢 content giants: Overplay faces competition from well-funded players with millions of users and relies on creators and users adopting another platform

    • competitors like TikTok consistently offer creators new effects, which could compete with Overplay’s offerings

  • 🎥 quality and quantity: Overplay must ensure consistent, quality games with enough variety to acquire and retain users

  • ⚖️ early focus: while b2b customers diversify revenue streams, will dealing with early customers detract from explosive user growth?

weekly cartoon

founder profiles

comps

why Overplay: with a $0.10 CAC pre-public launch, seasoned founders who have scaled apps to 25m+ downloads, a video gamification patent, and brands interested in signing checks, Overplay is positioned to emerge as a major player in social gaming 🕹

bulletin board

  • ✋🏼 an AI halt? thousands of tech and business leaders wrote and signed a letter requesting a six-month pause in the development of AI systems

    • the pause would allow experts and developers to carefully plan and create safety protocols for future development

  • 🔍 become a better marketer: every week, Ariyh offers free and concise research-backed insights that help 15k+ marketers take their work to the next level

Science Says3-min marketing recommendations from the latest scientific research. Join 30,000+ marketers, for $0.

what do you think of Overplay?

we want to hear from you!

Login or Subscribe to participate in polls.