OneRoof 🏢

setting the scene

• you come back to your apartment with ingredients to make your infamous triple chocolate cookies 🍪

• you ride the elevator up with a few of your neighbors 🛗

  • not knowing anyone's name, you politely nod your head and stand in silence while looking at the floor 💀

• you walk into your kitchen to start baking and realize you forgot to pick up eggs 🥚

  • if only you knew your neighbors well enough to ask if they had any extra 🤷🏼‍♂️

• we hardly know the people living steps away from us; this week's company provides a solution to connect you to others living under the same roof

in a sentence

OneRoof is a mobile platform that connects neighbors living in the same building

• connects: join chat rooms, plan and attend building events

• building: every building has a unique access code and personalized community features

bulleted version: similar to how your office building has a Slack with channels for teams and interest groups, OneRoof provides a platform to connect the entire apartment building 🌇

the basics

• industry: urban development, proptech, community building, social media

• headquarters: Brooklyn, NY 🍕

• year founded: 2020

• company size: <10 employees 💼

• investors: General Catalyst, GroundBreak Ventures, Third Sphere, Script Capital, Kleiner Perkins, Dream Machine, Pentas Ventures, URBAN-X 

• amount raised: $1.3m post-seed funding

• business model: ad revenue

due diligence

what we like

• 🤝 friendship seekers: in a post-COVID world, social media apps that help users meet new friends are trending

• 📈 positioned for growth: OneRoof has the potential to scale in urban environments where word of mouth spreads quickly through friends, buildings, and neighborhoods

• ♻️ rethinking solo living: by helping apartment residents connect over common needs and interests, OneRoof creates opportunities to make living more communal and resourceful

potential risks

• 🦸🏽‍♀️ self-regulating: OneRoof relies on super neighbors to onboard and engage tenants; how will the company ensure that apartment communities stay active on the platform?

• 👣 big tech: what's stopping well-funded social giants like Meta or Snap from flattening the competition and replicating these community features?

• 🔌 social disconnect: will age diversity in apartment buildings limit adoption in certain areas and impact user growth?

founder profiles

• Selin Sonmez & Nikos Georgantas (prev. co-founders @ Knock Knock City; acquired by Luggage Hero)

comps

• Nextdoor

• Bumble BFF

• Meetup

why OneRoof: with over 1k apartment buildings on the platform and 40k monthly active users averaging 4.2 daily sessions, OneRoof is building an innovative way to connect local communities 🧱