MOGL 🏀

Connecting college athletes and brands

Author

Brett Perlmutter
October 03, 2023

Setting the Scene

  • In July 2021, the NCAA’s NIL (“name image and likeness”) policy change finally allowed college athletes to monetize their personal brands.

  • While division leading student-athletes swiftly inked lucrative deals, some found it more difficult to connect with brands.

  • Similarly, many brands found it challenging to identify which athletes aligned with their values and marketing objectives.

  • This week’s company enables athletes to capitalize on their name and likeness by connecting them to brands compliantly.

Divider

In a Sentence


MOGL is a sports-influencer marketplace connecting college athletes with brands and providing operations software for athletics departments.

  • Athletes: Connect with brands and fans, browse opportunities, and leverage AI matching capabilities for optimal partnerships.

  • Brands: Engage and connect with athletes with additional access to influencer marketing tools.

  • Operations Software: Real-time compliance reporting, monitoring, and network analytics for athletic departments.

Bulleted version: Think of MOGL as an NIL talent agency, where athletes can showcase themselves to brands and brands can select the best talent for their needs. 🤝

Divider

The Basics

Divider
IN PARTNERSHIP WITH

  • Mercury Raise eliminates the hurdles faced by startups, giving them access to investors, facetime with industry experts, and connections to fellow founders.

  • If you’re fundraising, submit your pitch and get matched to investors actively looking to fund businesses like yours.

  • Founders looking for guidance and insights can tune in to unfiltered conversations with experts and industry veterans.

  • Craving the company of those who get it? Meet and forge career-defining connections with peers navigating similar challenges.

  • Building a company can be exhilarating. And at times it can feel lonely. But with Mercury Raise, you don’t have to go it alone.

Divider

Due Diligence

WHAT WE LIKE

  • ✅ Market & growth: In a short time, the NIL market has ballooned to a valuation of over $1B, as brands place a premium on micro-influencers.

    • With multiple revenue streams from brands, universities, and collectives, MOGL is well positioned to tap this market.

  • 📈 Customer acquisition: MOGL’s acquisition strategy involves universities or collectives purchasing the platform, allowing the onboarding of many athletes all at once, instead of one-by-one.

  • 📐 Compliance for athletic departments: MOGL’s compliance tools provide a crucial value add for universities trying to keep track of hundreds of their athletes navigating the complex regulatory environment of college sports.

POTENTIAL RISKS

  • 🏁 Competition: With a growing number of platforms connecting athletes and brands, MOGL faces stiff competition that could challenge customer acquisition and retention.

  • 🤷🏼 Market uncertainty: The novelty of the NIL policy introduces market instability and the risk of future regulatory changes that might impact MOGL’s operations.

  • 🔄 Bypassing the platform: What’s stopping a brand with reach from promoting an ambassador program without MOGL.

Divider

Founder Profiles

To request an introduction to the founder, respond to this email.

Divider

Comps

Why MOGL: The company’s focus on building a solution to power the entire NIL industry — from athletes, to brands, to athletic departments — positions MOGL to outplay its competition. 🏆

📌 Bulletin Board

  • 🎉You’re invited: We’re only two weeks away from #NYTechWeek and we are throwing an event that you won’t want to miss.

    • If you’re coming NY for TechWeek, join hundreds of founders, investors, creators, and operators already coming to our event for FREE. Click here to sign up.

  • 📈 This week in venture: The IPO market is coming back and these are the companies most likely to go public next.

  • 💡The innovation situation: Amazon has struck a deal to invest $4B into ChatGPT competitor, Anthropic.

🗳 Cast Your Vote

Would you invest in MOGL?

Cast your vote below:

Login or Subscribe to participate in polls.

Last Week Today

  • The results are in: Smartypans, a company that offers cooking pans that track personalized nutrition was slightly unfavored.

  • Subscriber feedback: “The technology is novel, but it’s nutrition tracking being limited to at-home-cooking seems impractical.”

✍️ Written by Brett and Juliana