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Levels Health 🏃♀️
leveling up
a note from us
its race day, time to hit a new personal best 🥇
before the race you scarf down a sugary granola bar that look an awful lot like a bar of chocolate 🍫
you rocket out of the start but quickly lose energy and end up in dead last 😪
whether its athletics or other activities, having sufficient energy is critical to performing at your best; this week’s company can track energy levels to help inform what to eat
in a sentence
Levels Health makes it accessible for individuals to track their metabolic health, using a Continuous Glucose Monitor (CGM) that connects to a personalized app
metabolic health: how well our bodies produce and use energy
CGM: device that attaches to the arm and gives real-time data on how diet and lifestyle affect health
Levels app: displays GCM data in digestible metrics to convey how user-specific activities (diet, sleep, exercise) connect to metabolic health
bulleted version: imagine eating a banana and getting a score based on how your body reacts. 10 points! 🍌
the basics
industry: wearable technology, health and wellness
year founded: 2019
company size: < 50 employees
price: roughly $2,600/year (new CGMs + membership fee)
user base: 14,000 total, 150,000 waitlist (!)
notable investors: a16z, LoupVentures, Founder Collective, Basecamp Fund, Shrug Capital
amount raised: $12.5m
due diligence
what we like
tackles an epidemic-scale problem: 88% of adults are metabolically unhealthy
tailored to the individual: avoids activity estimation and focuses on personalized numbers, allowing for effective and actionable outcomes based on which foods and activities positively and negatively impact you
entering confidently into an explosive yet fragmented market: the fitness tracker market is expected to triple by 2028; Levels’ differentiated approach may allow for them to compete or partner with the big players
potential risks
learning curve is steep: it’ll take a lot of effort to educate 1 billion plus people on why they should be constantly monitoring their metabolic health (though their blog is pretty great)
adopting a new accessory that pierces the skin: must convince the public to wear the patch on their arm all day, every day
not a hardware company: the CGM is outsourced, which may cause costs to stay high (right now over $200/month) and requires two separate apps (LibreLink app to scan CGM & Levels app to synthesize data)
founder profiles
Sam Corcos (Founder @ Cardash)
Josh Clemente (prev. SpaceX)
David Flinner (prev. Google)
Andrew Conner (prev. Google, Kifi)
comps
why Levels: the company optimizes the entire user experience as the app delivers the data in a friendly way, allows for concrete and actionable insights, and commits to educating their users and the public