Insightful 💡

setting the scene

• you get into bed and begin scrolling though your social feed 🤳

  • before long...it's 2am 🕑

• you think to yourself, "I wish I could've been more productive," but after a long day it's easy to get lost in your social feed

• but what if your mindless scrolling could teach you something new? 💡

• this week’s company provides a new platform that promotes simple, engaging, and personalized learning 📓

in a sentence

Insightful is a mobile platform that allows users to scroll through bite-sized, personalized educational videos made by creators

• bite-sized: concise content consumed in minutes

• personalized: an algorithm recommends videos on different topics in a feed

• creators: approved educators from a variety of backgrounds

bulleted version: when you're tempted to take your "quick" social media break, Insightful provides a productive alternative to learning the new TikTok trend 👯‍♀️

the basics

• industry: media, edtech, e-learning, creator economy

• headquarters: Berlin, Germany 🇩🇪

• year founded: 2021

• company size: < 10 employees 💼

• investors: Antler

• amount raised: 120k 

• stage: accelerator/incubator 

due diligence

what we like

• 🧠 learning for today: Insightful understands the way users want to learn: through short, mobile videos

• 📈 creators: the creator economy is expanding across industries and platforms, and Insightful provides a dedicated place for educators and experts to monetize their insights

• 🔀 algorithm: by providing users with videos that cater to their interests, Insightful will keep users on the platform for hours

potential risks

• 🤼 competition: there’s an overwhelming amount of educational content across social platforms, so Insightful must work to keep itself differentiated

  • this is crucial if they plan to charge users down the line

• 🎥 reliant on creators: Insightful's content is as good as their creators; could creating videos in-house fill any subject gaps?

• 🚨 regulating content: as the platform scales, will Insightful continue to require creators to apply, and if so, how will this effect growth?

sponsored by

• startup founders dream about the day they join the unicorn club, a status that validates their business and proves their growth at scale 🦄

• Choco is the hottest food tech unicorn, building a hassle-free platform that connects thousands of restaurants and suppliers around the globe

• interested in working at the intersection of food, tech, and joining the unicorn club? they’re hiring!

founder profiles

• Andrea Sinisi (prev. Asana Rebel, Edisen, Uniseminar)

• Rahul Yadav (prev. HERE Technologies, HARMAN International, Wipro)

comps

• Nebula

• YouTube

• Ted 

• Khan Academy

why Insightful: rather than killing time scrolling through social media, Insightful gives users a sticky, accessible, and personalized platform to learn something delightful 📖

want to check it out? download Insightful and use the code EARLYACCESS to start learning