setting the scene
you get into bed and begin scrolling though your social feed 🤳
before long...it's 2am 🕑
you think to yourself, "I wish I could've been more productive," but after a long day it's easy to get lost in your social feed
but what if your mindless scrolling could teach you something new? 💡
this week’s company provides a new platform that promotes simple, engaging, and personalized learning 📓
in a sentence
Insightful is a mobile platform that allows users to scroll through bite-sized, personalized educational videos made by creators
bite-sized: concise content consumed in minutes
personalized: an algorithm recommends videos on different topics in a feed
creators: approved educators from a variety of backgrounds
bulleted version: when you're tempted to take your "quick" social media break, Insightful provides a productive alternative to learning the new TikTok trend 👯♀️
the basics
industry: media, edtech, e-learning, creator economy
headquarters: Berlin, Germany 🇩🇪
year founded: 2021
company size: < 10 employees 💼
investors: Antler
amount raised: 120k
stage: accelerator/incubator
due diligence
what we like
📈 creators: the creator economy is expanding across industries and platforms, and Insightful provides a dedicated place for educators and experts to monetize their insights
🔀 algorithm: by providing users with videos that cater to their interests, Insightful will keep users on the platform for hours
potential risks
🤼 competition: there’s an overwhelming amount of educational content across social platforms, so Insightful must work to keep itself differentiated
this is crucial if they plan to charge users down the line
🎥 reliant on creators: Insightful's content is as good as their creators; could creating videos in-house fill any subject gaps?
🚨 regulating content: as the platform scales, will Insightful continue to require creators to apply, and if so, how will this effect growth?
sponsored by
startup founders dream about the day they join the unicorn club, a status that validates their business and proves their growth at scale 🦄
Choco is the hottest food tech unicorn, building a hassle-free platform that connects thousands of restaurants and suppliers around the globe
interested in working at the intersection of food, tech, and joining the unicorn club? they’re hiring!
founder profiles
Andrea Sinisi (prev. Asana Rebel, Edisen, Uniseminar)
comps
why Insightful: rather than killing time scrolling through social media, Insightful gives users a sticky, accessible, and personalized platform to learn something delightful 📖
want to check it out? download Insightful and use the code EARLYACCESS to start learning