setting the scene
your company's post-pandemic hybrid work model lets you work in the office for three days a week and at your kitchen table for two 🪑
it's a wfh day, and with no meetings on the calendar, you start to miss the office interactions 😢
you call a few friends to cure the loneliness, and suddenly you've lost several hours of productivity 📉
hybrid work is certainly here to stay, but working alone doesn't have to
this week's company allows remote workers to connect with others while fostering productivity 💡
in a sentence
Groove is a mobile platform that enables remote workers to connect with others and accomplish tasks
platform: join a video call with three other freelancers, creators, entrepreneurs, or remote workers
connect: (1) start the call by introducing yourself (2) work off video and motivate others in the chat (3) end by debriefing the hour's accomplishments
bulleted version: similar to how WeWork's coworking spaces foster interactions among solo workers and small teams, Groove connects workers in the remote world 👩🏼💻
the basics
industry: future of work, productivity
headquarters: virtual 👩🏽💻
year founded: 2021
company size: <10 employees
amount raised: $3.5m post-seed funding
business model: premium model coming soon
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due diligence
what we like
⬆️ rise in at-home work: ~18% of people living in US cities work from home, which has tripled since 2019
expect this trend to continue as the rising Gen Z workforce prioritizes flexibility
👍 improving productivity: connecting with and motivating others in a work setting boosts creativity, well-being, and productivity
🗣 new connections: meeting people beyond the regular social circle is proven to help people access new information and career opportunities
potential risks
💲 no revenue yet: while Groove's free model helps the company acquire users, will enough Groovers be jazzed about a premium product?
🔒 compliance: any community-based platform must regulate behavior to ensure respect and user safety
⌚️ aligning work schedules: what happens if a user starts a session and no other workers are active?
weekly cartoon
founder profiles
Josh Greene (ceo; prev. @ inplace, WeWork)
Tova Safra (cdo; prev. @ Voiceable, Hometalk)
Sruli Rapps (cpo; prev. @ GoDaddy)
comps
why Groove: with over 1k users, 40k sessions, 2 million minutes logged, and high user retention, Groove is working hard to define the new 9 to 5