Groove 🕺🏻

dance your way through the workday

November 01, 2022

setting the scene

  • your company's post-pandemic hybrid work model lets you work in the office for three days a week and at your kitchen table for two 🪑

  • it's a wfh day, and with no meetings on the calendar, you start to miss the office interactions 😢

  • you call a few friends to cure the loneliness, and suddenly you've lost several hours of productivity 📉

  • hybrid work is certainly here to stay, but working alone doesn't have to

  • this week's company allows remote workers to connect with others while fostering productivity 💡

in a sentence

Groove is a mobile platform that enables remote workers to connect with others and accomplish tasks

  • platform: join a video call with three other freelancers, creators, entrepreneurs, or remote workers

  • connect: (1) start the call by introducing yourself (2) work off video and motivate others in the chat (3) end by debriefing the hour's accomplishments

bulleted version: similar to how WeWork's coworking spaces foster interactions among solo workers and small teams, Groove connects workers in the remote world 👩🏼‍💻

the basics

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due diligence

what we like

  • ⬆️ rise in at-home work: ~18% of people living in US cities work from home, which has tripled since 2019

    • expect this trend to continue as the rising Gen Z workforce prioritizes flexibility

  • 👍 improving productivity: connecting with and motivating others in a work setting boosts creativity, well-being, and productivity 

  • 🗣 new connections: meeting people beyond the regular social circle is proven to help people access new information and career opportunities

potential risks

  • 💲 no revenue yet: while Groove's free model helps the company acquire users, will enough Groovers be jazzed about a premium product?

  • 🔒 compliance: any community-based platform must regulate behavior to ensure respect and user safety

  • ⌚️ aligning work schedules: what happens if a user starts a session and no other workers are active?

weekly cartoon

founder profiles

comps

why Groove: with over 1k users, 40k sessions, 2 million minutes logged, and high user retention, Groove is working hard to define the new 9 to 5 

what do you think about this startup?

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