Fluix 🥶

The AI Energy Problem...

February 25, 2025

Opening Remarks

Lately, the venture world has been buzzing about a new trend: funds emerging to back content creators the way they would invest in startups.

Given Bulletpitch’s position at the intersection of venture and media—and our own work with creators—I have a lot of thoughts.

I’ll be diving deep into this in an upcoming LinkedIn post (follow me to catch it.)

In the meantime, I’d love to hear your take. If you have a strong opinion, hit reply and let me know. Now, onto this week’s feature:

-Brett

Bulletpitch’s publication covers the hottest early-stage startup before being picked up by larger media outlets. If that’s you, apply here.

Setting the Scene

  • The AI boom is fueling a growing demand for compute power, pushing data centers to consume more electricity than ever.

  • Here’s the issue:

    • Energy consumption is skyrocketing: Data center loads have tripled over the past decade and will continue to grow quickly.

    • Cooling energy is wasted: Due to fragmented HVAC, water, and facility systems that don’t communicate with each other, data centers operate inefficiently, driving up costs and carbon footprints.

  • This week’s company has developed an AI-powered solution that autonomously optimizes a data center’s cooling operations, reducing energy consumption.

In a Sentence

Fluix is a software platform that optimizes data center cooling by analyzing real-time IT workload and environmental conditions, dynamically adjusting cooling levels to eliminate energy waste.

  • Optimizes: Instead of relying on static cooling setpoints (which often lead to overcooling and waste), the system adjusts cooling based on actual demand.

  • Real-Time IT Workload: Identifies which machines are at full capacity vs. idle, ensuring cooling is precisely targeted where needed.

  • Environmental Conditions: Monitors airflow, external temperatures, and heat distribution to fine-tune cooling efficiency.

Bulleted Version: Fluix acts as the “brain” of facility-wide energy optimization, integrating with existing infrastructure (such as HVAC systems, chillers, CRAC units, airflow controls, and IT workload monitoring) to autonomously fine-tune cooling in real time.

The Basics

Event Board

  • Austin Tech Carnival: On March 10th, we are hosting headed back to Austin for SXSW week to host our famous Tech Carnival with Antler. Founders and our partners will be running carnival themed games or activations that incorporate their product or brand.

Weekly Feature Continued

Due Diligence

WHAT WE LIKE

  • Market Opportunity: With data center growth projected to triple by 2028, energy efficiency is becoming a top priority, creating a massive demand for solutions like Fluix that reduce costs and environmental impact.

  • Integration: Unlike some competitors, Fluix integrates seamlessly with existing infrastructure, making it easier for data centers to adopt without expensive retrofits.

  • Proven Energy Savings: Fluix has demonstrated up to 40% reduction in cooling energy use, offering a clear ROI for customers while supporting sustainability goals.

POTENTIAL RISKS

  • Enterprise Sales Cycles: Selling into data centers involves long decision-making processes, and scaling adoption quickly may be challenging.

  • Seamless Integration Assumption: While Fluix is designed to work with existing infrastructure, data centers are complex environments with diverse, aging systems, meaning integration may not always be as smooth or immediate as expected.

  • Reliance on Facility Data Quality: Fluix’s AI-driven optimizations depends on accurate, real-time data from sensors and facility management systems—but if a data center has poor data collection, outdated sensors, or gaps in monitoring, AI-driven improvements may be limited.

Founder Profile

  • Abhi Sastri, CEO: Second time founder and former DOD systems engineer.

  • Chase Overcash, CTO: Previously built integrated AI models for NASA and IBM, and a top AI researcher at ASU and UCI.

To request an introduction to the founder, respond to this email.

Comps

Why Fluix: By autonomously optimizing data center operations, Fluix reduces costs, carbon footprints, and inefficiencies putting this company on track to ice it’s competition

Cast Your Vote

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Last Week Today

  • The Results Are In: Prentus, an AI-powered career services platform was favored in last week’s poll.

  • Subscriber Feedback: “With its AI-driven capabilities to tailor applications, optimize resumes, automate advising, and streamline prep docs, this platform presents a powerful way to lighten the workload of college career centers.”