ElectroKare 💧

Setting the Scene

• Electrolyte imbalances during physical activity can hinder performance and lead to dangerous health outcomes, yet most athletes lack real-time insights to manage this effectively.

• Problems with today’s tracking:

  • Inefficiency: Current solutions either require invasive methods or rely on guesswork, leading to poor training outcomes and recovery.

  • Danger: Poorly monitored electrolyte depletion can cause symptoms ranging from cramps to seizures, putting athletes at risk.

• This week’s company offers an electrolyte tracking technology to provide actionable insights.

In a Sentence

ElectroKare is an AI-powered, non-invasive electrolyte tracking software, offering athletes insights into their electrolyte levels during workouts.

• Non-invasive: An electrocardiogram (EKG) is taken from a smartwatch, chest strap, or similar device, to receive results instantly.

• Tracking: ElectroKare offers actionable insights into electrolyte levels, helping the body determine its specific needs for effective recovery.

The Basics

• Industry: Fitness Tracking, Biotechnology

• Headquarters: Vernon Hills, IL

• Year Founded: 2023

• Employee Count: 2

• Investors: Techstars and iVenture

• Amount Raised: $140k

• Business Model: B2C subscription model and B2B with customers like sports teams and hospitals

• Early Traction: 7 signed teams ($177k in ARR), 2300+ waitlist for the pilot launch, non-invasive electrolyte tracking via smartwatch ECG at ~70% accuracy

IN PARTNERSHIP WITH

• Google has built 9 products with over 1 billion users. 

• Sign up for the Google for Startup Cloud Program to receive up to $200k of credits over 2 years.

• Start building and innovating your startup with Google Cloud today.

Applicants must meet eligibility criteria*

Due Diligence

WHAT WE LIKE

• Market Opportunity: The projected global end-user spending on wearable devices in 2022 was estimated to be around $81.5 billion.

• Performance Optimization: With a growing focus on recovery as a key factor in performance, ElectroKare meets the needs of 4.4 million competitive athletes in the U.S. seeking every advantage in training and recovery.

• Beyond Athletics: ElectroKare’s technology has long-term potential beyond sports, with hospitals being a key target for non-invasive electrolyte monitoring in patient care.

POTENTIAL RISKS

• Accuracy: With a current 70% accuracy rate, further improvements are necessary to build trust with high-performance athletes and healthcare providers.

• Consumer Awareness: Many individuals may not fully understand the importance of electrolyte tracking, which could limit initial demand without proper education.

• Privacy Concerns: As with any health-tracking technology, concerns around data privacy could hinder adoption unless robust security measures are clearly communicated.

Founder Profile

• Mitchell Leshchiner, CEO: Previously bootstrapped previous startup to 6 figures in ARR for 2-3 years, played professional soccer in France.

• Josh Malinkovish, CTO: Previously worked as CTO on various Venture-backed startups, background in Bioengineering and Computer Science.

Comps

• NixBiosensors: Backed by Techstars, LionTree, Stadia Ventures, and MassChallenge.

• hDrop: Crowdfunded.

Event Board

• Bulletpitch San Francisco Founder Dinner: On October 10th, we are hosting a dinner in SF for founders only. Apply HERE.

• Los Angeles Startup Soirée: On October 17th, we’re hosting an event in Los Angeles at a stunning venue with panoramic views of the city. It’s set to be an unforgettable evening with exceptional people, cocktails, live jazz, and breathtaking views. Apply HERE.

• FOUNDERSGIVING NYC: On November 21st, we are hosting a hosting a Thanksgiving themed dinner in a stunning NYC penthouse for NYC’s top founders. Apply HERE.

Note: If you apply and aren’t approved for a dinner, we will try to get you to a future event.

Cast Your Vote

Last Week Today

• The Results Are In: Sent, a company that lets brands message their customers across platforms (What’sApp, iMessage) while optimizing cost and maximizing deliverability, was highly favored in last week’s poll.

• Subscriber Feedback: “Pure genius.”