Dealflow 🤑

setting the scene

• you reached 1m followers on TikTok, and the advertising requests roll in

• while sponsorships bring in the dough, they come with several pain points, including:

  • sending manual invoices to each brand 😥

  • paying high international exchange rates 😫

  • waiting weeks for the money to arrive 🙄

• managing payments costs creators time and stress, which impacts the quality of new content

• this week's company helps creators focus on what they do best by providing a solution to manage payments and receive money instantly

in a sentence

Dealflow is a platform that enables creators to receive instant payments and brands to manage creator expenses

• creators: send invoices and collect payments for free

• instant: for a small fee, creators can get same-day payments and withdraw money from anywhere

• expenses: brands receive a virtual credit card, earn cash back, and pay one monthly bill for all creator partnerships

bulleted version: Dealflow combines the easy invoices and instant withdrawals of Venmo with the upfront lending of a bank loan to help money flow between creators and brands 💸

the basics

• industry: fintech, creator economy

• headquarters: Copenhagen, Denmark 🇩🇰

• year founded: 2021

• company size: <10 employees

• investors: Tobias Bengtsdahl, Simon Ousager, Piotr Smolen

• amount raised: €400k; closing pre-seed round

• business model: transaction fee on instant payments

due diligence

what we like

• 💥 age of the influencer: the market for influencer marketing is valued at $16.4b, up 19% from 2021 

  • plus, 2/3 of marketers plan to increase their influencer budgets

• 🎨 letting creators create: the creator economy is estimated at $100b, with over 50m global creators

  • as more creators monetize, they require a platform to manage their revenue streams so they can prioritize producing content

• 🌏 expansion potential: the company plans to grow beyond Denmark to the sizable UK and US influencer markets

  • Dealflow's ambitious roadmap (think creator debit cards and influencer databases) will help the company add, upsell, and retain customers everywhere

potential risks

• ⚠️ risk management: Dealflow's model is dependent on brands making their monthly payments

• 🇺🇸 the US market: while the US creator economy provides a promising opportunity, the competitive market poses consistent challenges for EU startups

• ✅ approval process: do Dealflow's creator and brand screening processes limit the size and demographic of the company's user base?

founder profiles

• Seb Haugeto (ceo; prev. @ Tjommi)

• Sid Mudgal (cto; prev. @ Fico)

comps

• Lumanu

• XPO

• Willa

• Creator Pay

• Karat

why Dealflow: with a user base and transaction volume growing ~100% each month and strong testimonials from brands and creators, this startup is the real deal 🤝