setting the scene

  • you reached 1m followers on TikTok, and the advertising requests roll in

  • while sponsorships bring in the dough, they come with several pain points, including:

    • sending manual invoices to each brand 😥

    • paying high international exchange rates 😫

    • waiting weeks for the money to arrive 🙄

  • managing payments costs creators time and stress, which impacts the quality of new content

  • this week's company helps creators focus on what they do best by providing a solution to manage payments and receive money instantly

in a sentence

Dealflow is a platform that enables creators to receive instant payments and brands to manage creator expenses

  • creators: send invoices and collect payments for free

  • instant: for a small fee, creators can get same-day payments and withdraw money from anywhere

  • expenses: brands receive a virtual credit card, earn cash back, and pay one monthly bill for all creator partnerships

bulleted version: Dealflow combines the easy invoices and instant withdrawals of Venmo with the upfront lending of a bank loan to help money flow between creators and brands 💸

the basics

  • industry: fintech, creator economy

  • headquarters: Copenhagen, Denmark 🇩🇰

  • year founded: 2021

  • company size: <10 employees

  • amount raised: €400k; closing pre-seed round

  • business model: transaction fee on instant payments

sponsored by 

  • founders need banking that grows with them, from the day an idea is born to the day it makes millions in revenue - and beyond

  • no matter your stage, Mercury understands and delivers on startup needs - helping you build your business with focus and confidence every step of the way

  • they reimagine the business banking experience to be as modern as the startups they serve, offering everything from banking basics to alternative financing options like Venture Debt

  • today, more than 100k companies across industries, stages, and business types choose Mercury for its ease-of-use, speed, and moments of unexpected delight

  • apply online in 10 minutes and experience business banking as it should be

Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

due diligence

what we like

  • 💥 age of the influencer: the market for influencer marketing is valued at $16.4b, up 19% from 2021

    • plus, 2/3 of marketers plan to increase their influencer budgets

  • 🎨 letting creators create: the creator economy is estimated at $100b, with over 50m global creators

    • as more creators monetize, they require a platform to manage their revenue streams so they can prioritize producing content

  • 🌏 expansion potential: the company plans to grow beyond Denmark to the sizable UK and US influencer markets

    • Dealflow's ambitious roadmap (think creator debit cards and influencer databases) will help the company add, upsell, and retain customers everywhere

potential risks

  • ⚠️ risk management: Dealflow's model is dependent on brands making their monthly payments

  • 🇺🇸 the US market: while the US creator economy provides a promising opportunity, the competitive market poses consistent challenges for EU startups

  • ✅ approval process: do Dealflow's creator and brand screening processes limit the size and demographic of the company's user base?

founder profiles

comps

why Dealflow: with a user base and transaction volume growing ~100% each month and strong testimonials from brands and creators, this startup is the real deal 🤝

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