Cappella 👶

Setting the Scene

• New parents often endure stress and sleeplessness, unsure why their baby is crying.

• Traditional baby monitors fall short in that:

  • They merely transmit sound, leaving parents to guess why their baby is crying and make caregiving decisions blindly.

  • They contribute to electronic waste, given their short usage lifespan as the baby grows.

• This week’s company leverages AI to translate baby cries and interpret their meaning.

In a Sentence

Cappella is an app that interprets the meaning of a baby's cries and uses a sound library to gently soothe a baby back to sleep.

• Interpretation: Cappella’s AI-powered algorithm allows users to gain insights into their newborn’s needs like hunger, exhaustion, or discomfort.

• Sound: By utilizing the same sound interpreting technology, Cappella can soothe crying babies.

The Basics

• Industry: HealthTech, AI/ML

• Headquarters: Cambridge, MA

• Year founded: 2022

• Employee count: 5

• Investors: Techstars, 77.xyz, JSRA Ventures

• Amount raised: $140k pre-seed

• Business model: Subscription-based app

• Early traction: Two hospital partnerships and 2,200+ iOS downloads pre-launch

IN PARTNERSHIP WITH

• Unleash your startup's potential with a high-quality branding and custom landing page - the growth hack you didn't know you needed.

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• If you're looking to launch and grow fast, get in touch.

Due Diligence

WHAT WE LIKE

• Market Opportunity: Projected to grow from $472.4 million in 2021 to $788.8 million by 2028, the global parenting app sector demonstrates remarkable potential for Cappella to capture market share.

• Innovative Solution: Cappella's AI-driven approach to understanding and addressing baby cries offers a groundbreaking leap in parenting technology, setting a new standard for responsive and intuitive child care.

  • Plus, this technology can be used for other applications beyond infants, such as translating a dog’s bark.

• Environmental Impact: Replacing traditional plastic baby monitors with dual-phone systems allows Cappella to help mitigate e-waste, the world's fastest-growing waste sector. 

POTENTIAL RISKS

• Customer Churn: Cappella faces the challenge of high churn rates as customers will no longer need the service once their child develops beyond infancy.

• Adoption Barriers: Cappella may encounter resistance from parents who prefer to trust their emotional instincts over analytical tools.

• AI Risks: Erroneous AI interpretations of baby cries could lead to misguided caregiving actions, undermining trust and potentially impacting the baby's wellbeing.
  

Founder Profile

• Apolline Deroche, CEO: MSc in Engineering, and Masters in Finance from MIT. 

Comps

• Zoundream: Backed by Loyal VC, Mission Gate, and SICTIC.

• Ubenwa: Backed by AIX Ventures, Creative Destruction Lab, and others.

Event Board

• Industry Dinners

  • April Cloud Infrastructure Dinner (limited spots, apply here)

  • May Consumer Dinner (limited spots, apply here)

• Upcoming Events (Interested in getting in front of thousands of founders and investors IRL? Work with us)

  • May NYC Investor Event TBA

  • June NYTech Week Events TBA

Cast Your Vote

Last Week Today

• The results are in: Neurox1, a company using AI to improve the clinical drug discovery process, was highly favored in last week’s poll.

•  Subscriber feedback: “Neurox1’s ability to accelerate drug discovery AI could be a clear money maker if they can see returns with no guarantees and real-world testing.”

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