AllFly ✈️

Opening Remarks

This week, I’ve been thinking about a bigger question behind all the AI noise: who’s going to build the operating system for this new era?

LLMs like GPT-4o and Claude are powerful, and already usable, but they’re not yet ubiquitous. What’s missing is the layer that makes them essential, ever-present, and fully integrated. Not another fragmented tool or AI agent company, but a real operating system. A full environment you live in.

I’ll be diving deeper into this in an upcoming LinkedIn post (follow me to catch it). In the meantime, if you’ve got thoughts on how this layer gets built—whether by an incumbent or a new player—hit reply and let me know. Now, onto this week’s feature:

-Brett

Bulletpitch’s publication covers the hottest early-stage startup before being picked up by larger media outlets. If that’s you, apply here.

Setting the Scene

• Corporate group travel for off-sites, meetings, and incentive trips makes up nearly half the U.S. business travel market, yet it’s underserved.

• Companies planning group travel are frustrated by:

  • Manual Booking: Booking still happens through spreadsheets, emails, and phone calls.

  • No Controls: Finance teams can’t set rules or track spend at the event level.

  • Limited Options: Key fares are missing, tools are clunky, and prices are often higher than consumer sites.

• This week’s company is building the modern operating system for event-based business travel.

In a Sentence

AllFly is a booking platform for business and event travel that streamlines group trips for companies and gives finance teams full control.

• Platform: Easy-to-use software that replaces messy email chains and spreadsheets.

• Business and Event Travel: Purpose-built for coordinating flights, hotels, and logistics across corporate teams of 10+.

• Full Control: Centralized billing, spend tracking, and travel policies tailored to each event.

The Basics

• Industry: Corporate Travel, SaaS

• Headquarters: Remote-first (Executive team in Orlando, FL)

• Year Founded: 2022

• Employee Count: 40

• Investors: Lightbank, Corazon Capital, Victorum

• Amount Raised: $6.7M

• Business Model: B2B, recurring and transaction-based revenue; monetized through ticketing fees, supplier commissions, and expanding into paid plans

• Early Traction: 550+ corporate group trips expected this year, referral network grew from 3 to 107 in 24 months, clients include GitLab, Fairlife, and others, 256% net revenue retention from meeting planners

Sponsored Content*

IN PARTNERSHIP WITH

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• This free guide from Justworks breaks it down with practical steps and key policies to include.

Weekly Feature Continued

Due Diligence

WHAT WE LIKE

• Market Opportunity: Group travel accounts for 40% of the $472B U.S. business travel market, giving AllFly a large and underserved wedge to build from.

• Market Gap: While tools for individual business travel have modernized, group travel remains manual and underserved—making AllFly’s event-first approach both timely, differentiated, and creating a rare whitespace in a mature category.

• Expansion Potential: In addition to air travel, the company plans to add hotel and car bookings, broadening their footprint across the full corporate travel stack.

POTENTIAL RISKS

• Budget Risk: Group travel is often one of the first line items cut during downturns, exposing AllFly to budget freezes and market volatility.

• Long Sales Cycle: Selling into enterprise travel budgets, even via planners, can take months, requiring both capital and patience to scale.

• The Name: If AllFly plans to expand beyond air travel, the company name may be narrow and limit long-term positioning.

Founder Profiles

• Eric Peterson, CEO: Previously founded and exited a group travel company, bringing 20+ years of domain expertise to AllFly.

• Kenny Totten, COO: Previously ran a web design and marketing agency, with experience across product, growth, and group travel.

• Ameer Bacchus, CPO: Previously led product and design initiatives at a digital agency, working with startups and global brands.

Comps

• Tripgrid: Backed by Cascade Seed Fund, Portland Seed Fund, and others

• WeTravel: Backed by 500 Global, Amino Capital, Dorm Room Fund, and others.

• Melon: Affiliated with Corporate Traveler USA.

Event Board

• Founders Dinner & Poker Night: Tomorrow night we’re hosting a dinner and poker night for top-tier founders in NYC. Sign up HERE.

Note: Spots are limited for dinners. If you apply and aren’t approved for a dinner, we will try to get you to a future event.

Cast Your Vote

Last Week Today

• The Results Are In: Tamber, a digital music platform with a suite of tools that enhance producing and seamlessly integrate into the creative process, was favored in last week’s poll.

• Subscriber Feedback: “As a musician, a suite of tools to boost creativity rather than make me feel like a technician is exactly what I’m looking for.”